How to start a mobile phone selling business

By Ayo Akinfolarin / October 16, 2018

If you go around cities, towns and villages in Nigeria, you will see people selling mobile phones. Some people even hawk this product.

You can buy mobile phones on different websites locally and internationally. The business can be very profitable. Nigeria is a big country with a very huge demand for mobile phones. You can start this business and make money for yourself.

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Steps to take to start a mobile phone selling business

Write a business plan

A business plan is a document that outlines what is need for a business to be successful. It is a smart move to write a business plan before you start your mobile phone selling business.

The business plan should show the cost breakdown of your proposed business. It should also show the risks and other factors that can impact the business.

The expected income from the mobile phone selling business should also be inputted in the business plan.

Rent a shop

You have an option to sell mobile phones from a physical store or an online store. You can also use both physical stores and ecommerce websites to sell these products.

If you prefer to rent a physical store, it is advisable you rent the store in a location with high foot traffic. Nigeria is a developing country; there are high tendencies that cheap phones will sell faster than expensive phones.

You do not necessarily need to rent a large space. I known a couple of businessmen who sell mobile phones from very small shops and they make good money every month.

Recruitment of staff

Depending on your capital base, you may need people to help you run your mobile phone selling business. If the business is lean, you can start alone.

Design a website

Though, some businessmen still do not know the importance of having a website for their businesses. You will expose your products to a larger audience by having a website.

To have a website, you need to buy and host a domain name. You can build a basic website yourself by using wordpress. You can also engage a website designer to design your business website.

You can use shopify or woocommerce to list and sell mobile phones on your website. I recommend Paystack for you to use as your payment processor.

You may also need a logistics provider if you want to sell mobile phones on your website.

Buy your first stock of mobile phones

To get cheap mobile phones, you can import from China. Alibaba and Aliexpress are good websites you can use to buy and import mobile phones into Nigeria.

If you prefer to sell high end mobile phones, you can buy in bulk from distributors of Apple, Samsung and Nokia phones in Nigeria. Bulk buyers are often given good discounts.

It is always better to stock cheap phones as a starter. You do not need a lot of money to buy these phones.

Marketing

You need to blow your trumpet very hard so that people can know about your products and business. You can use the traditional marketing strategy like the use of billboards, words of mouth advertisement and referrals.

You can also use digital marketing strategies like search engine optimization, social media marketing and email marketing etc.

Mobile phones selling business can be very lucrative if you know what you are doing.

About the author

Ayo Akinfolarin


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