In Nigeria, every Tom, Dick and Harry masquerades as a digital marketing agency. I have seen a lot of traditional marketing agencies claiming to be digital marketing agencies despite the obvious lack of digital marketing competencies.
I recently saw three so called ‘digital marketing agencies’ when I participated in a pitch. The work is for the creation and management of a blog for a multinational corporation and also deploying Search Engine Optimisation (SEO) strategies for the content of the blog. The multinational company’s officers reviewed the blog posts of these so called ‘digital marketing agencies’ and they found poorly written articles with no SEO tactics at all.[irp posts=”800″ name=”SEO: How a business went from near zero sales to N10 million ($27,000) per month”] [irp posts=”174″ name=”SEO: Master this and become a Millionaire”]
What is a Digital Marketing Agency?
A digital marketing agency is a firm engaged in helping individuals and businesses to market their brand, goods and services to people using digital technologies.
A digital marketing agency has similarities with the traditional marketing agencies except that the former focuses on Returns on Investment (ROI) on marketing efforts and also ensure that the brand, product and services of its clients have better prominence on the internet, social media and search engines.
A digital marketing agency will make sure that its clients get more leads and improved brand. A digital marketing agency will make sure that your brand is positively viewed online; this agency manages your brand and marketing efforts by creating contents, publishing the contents and making the contents go viral. A digital marketing agency can also serve as an online reputation manager.
A digital marketing agency will ensure that the traffic that comes to your website increases. It will also ensure that the traffic converts to sale in an optimum way.
It is not uncommon to see digital marketing agencies managing the social media platforms of their clients. They schedule daily posts with eye catching images, infographics using psychological colours to sway opinion about their clients.
Our strategy as a Digital Marketing Agency
We use market domination strategies to put our clients in vantage positions when it comes to digital marketing.
We do not do this for companies alone; we also do for brands, individuals who want their names to be talked about, celebrities and politicians.
With us, it is heartache for your competitors as we will ensure that your business has better prominence on all the digital marketing channels than your competitors. Even if you are the smallest in the industry, we can use white hat digital marketing tactics to steal the customers of your competitors and massively boost your sales and profitability.
Any digital marketing agency that cannot provide easily measurable deliverables for you should not be engaged. Digital marketing is precision oriented; you can measure your ROI and see if your marketing efforts are worthwhile. Our digital marketing agency will enable you to measure your marketing efforts and expenses.
We will polish your brand online. We strongly believe that we are the best for the job of boosting your image and giving your products and services more mileage. With our firm as your digital marketing agency, you can be sure of good sales and profitability.